bspoke partnerships
It is always about people and personalities — about the unique spark each individual brings to the table and the value they add through vision, character, and perspective. In the endless quest for development, growth, and commitment, the role of our associates is key. Each of them brings energy, insight, and purpose, helping us shed light on uncharted paths, explore new synergies, and shape the way we connect, communicate, and grow.
What makes these relationships truly valuable is the foundation we share: the same values, the same commitment to excellence, and a solution-driven approach focused on creating real impact and measurable ROI. These partnerships go beyond collaboration — they are built on trust, strategic thinking, and the shared ambition to deliver meaningful results.
This section is dedicated to those special relationships: the people who help us illuminate new possibilities and make every journey stronger, brighter, and more purposeful.
Elaine Macy
Elaine Macy is a highly respected leader in luxury hospitality, with decades of experience in hotel sales and strategic event management. Her career began with World Airways in Japan before moving into senior roles at Maritz Travel Company, where she grew the West Coast operation and generated $18 million in annual group sales.
She later became a founding partner at Ambassadors Performance Group, consistently driving $12 million in annual sales, and went on to serve as Executive Vice President of Global Group Sales at Preferred Hotels & Resorts, where she expanded revenues from $32 million to over $100 million over 15 years. In 2020, Elaine co-founded Reiimagine, a luxury hotel sales and digital marketing company focused on independent boutique properties.
She has also served on advisory boards for Monaco, Rosewood Hotels, and Orient Express, and has overseen major global events including the Olympics, Super Bowl, and World Cup. Her international career has been further shaped by time living in Spain and Monaco.
Anne-Marie McGrath
Anne-Marie is a senior strategist with over 35 years’ experience in international corporate PR and communications, particularly in the hotel, leisure and luxury industries. She is renowned for the high level of service, strategy and communications excellence that she offers her clients.
With extensive experience across multiple communications disciplines, Anne-Marie has built a career on helping brands tell their stories with impact, authenticity and authority. Having worked across the UK, the Middle East and Africa, she brings a deep understanding of diverse markets and media landscapes, and has crafted cross-cultural campaigns that have resonated globally while connecting locally.
Passionate about innovation and meaningful storytelling, Anne-Marie remains dedicated to elevating brands through insight-driven strategy and bold creativity.
Anne-Marie McGrath
Lee Spinks
Lee is a charismatic personality with superior interpersonal skills and the ability to quickly gain the respect and confidence of others.
He has extensive knowledge and experience with the media and has taken leading roles in dealing with corporate clients in the UK and Middle East. Lee has significant business background, especially in top-level dealings within the hospitality and corporate industries.
Lee brings a values-driven approach to every campaign, helping clients align their messaging with meaningful impact. Skilled in client and journalist liaison, Lee thrives on building authentic relationships that foster collaboration, trust and results, and he has a deep understanding of media dynamics.
He is known for his discretion and diplomacy, and is a source of guidance for clients. His strategic vision and hands-on inspirational leadership style is a continual source of motivation.