bspoke management
Light is at the core of who we are and what we do.
Each of us brings a unique spark—energy, insight and purpose.
The lamp symbolizes our commitment to clarity, progress, and meaningful impact.
Biancalucia Perna
With more than 30 years of international experience, Bia is an expert in developing innovative international marketing and communication campaigns tailored to maximize revenue targets.
As a result, she has forged partnerships with brands such as Rocco Forte, Capella Hotels, Fairmont Hotels, Eden Nairobi, San Pietro di Positano, Venice Venice Hotel, Borgo Santo Pietro and Ser CasaSandra, among others, as well as tourism boards such as Kyoto City, SA Tourism, Kenya Tourism and Visit Buenos Aires.
With her prestige partners and influential worldwide contacts, Bia anticipates changes in the luxury travel market and deftly adapts strategies to deliver brands their desired results.
Rosalind Milani Gallieni
A fixture in European media and public relations, Ros, who is pentilingual, is part of the management team.
Her expertise spans industries from fashion and design with Giorgio Armani Spa Milano and Anouska Hempel Haute Couture to events managing the Asprey-Ferrari Formula One Sponsorship program to hospitality with Blakes London, one of the world’s first boutique hotels.
As the Founder of RMG PR & Events Ltd, Ros designs individualised lifestyle and travel experiences and itineraries for luxury hotels, destinations and media.
Rosalind Milani Gallieni
Beatriz Gimeno
With over 20 years of experience in luxury hospitality, Beatriz has held leadership roles in some of Italy’s most iconic properties, including Hotel Il Pellicano, Borgo San Felice, and the Relais & Châteaux Terme Manzi in Ischia, where she served as Hotel Manager from 2009 to 2014.
Her deep industry insight led her to co-found Autentico Hotels and Aurae Hospitality Marketing, two platforms dedicated to representing and consulting authentic, high-end hotels and experiences in Italy and beyond.
Today, as part of Bspoke Associates, she provides strategic consultancy, sales representation, and brand positioning support to exceptional hotels and destinations worldwide. Her approach is built on strong personal relationships, market knowledge, and a refined understanding of the expectations of high-net-worth travelers.
Beatriz is also a passionate educator, having led training programs for 5-star hotels and luxury travel networks, helping brands elevate their service culture and commercial impact in the luxury segment.
Andreas Kohn
Andreas is an accomplished hospitality professional with extensive international experience in the luxury sector, where he has built his career around creativity, brand development, sales and marketing strategy.
His expertise spans the launch of notable properties, the implementation of transformative commercial initiatives, and the development of forward-thinking brand strategies designed to strengthen positioning and drive meaningful results.
With a distinctive ability to bridge creativity and practicality, Andreas brings a refined understanding of the evolving luxury hospitality landscape, always with a focus on creating guest experiences that are thoughtful, emotionally engaging and commercially relevant.
As part of Bspoke Associates, Andreas provides strategic counsel to clients while contributing to a broader vision for the future of luxury hospitality — from the changing role of the traditional press office to the growing impact of AI and the expanding opportunities within boutique and global travel trade shows.
Andreas Kohn