LONDON | NEW YORK | MILANO

A NEW PARADIGM TO LUXURY AND HOSPITALITY TRAVEL

International positioning campaign where sales, marketing and PR activities aim to support leaders in the luxury markets to drive revenue.

bspoke mission

How we operate
Utilizing our extensive worldwide network of trusted associates, we deliver the scope and impact of a large enterprise with the flexibility, attentiveness, and eye for detail of a boutique firm.

Where we operate
We have offices in London, New York, and Milan and provide services on a global scale. Our key markets include the United States, United Kingdom, Germany, EMEA, Asia, and Australia.

What we deliver
We provide tailored, ROI-oriented solutions for maximum results.

If you know, you know it. We believe in WOM and in give voice to our clients. We don’t shout… we whisper and work behind the scene to nurture relationship among like minded people.

bspoke international vortex

bspoke key people

Biancalucia Perna

With more than 30 years of international experience, Bianca is an expert in developing innovative marketing and communication campaigns tailored to maximize revenue targets. As a result, she has forged partnerships with brands such as Rocco Forte, Eden Nairobi, Fairmont Kenya, Capella Hotels, and Casa Sandra, among others, as well as tourism boards such as Kyoto City, SA Tourism, Keny Tourism, and Visit Buenos Aires. With her prestige partners and influential worldwide contacts, Bianca anticipates changes in the luxury travel market and deftly adapts strategies to deliver brands their desired results.

Rosalind Milani Gallieni

A fixture in European media and public relations, Ros, who is pentilingual, is an integral member of the Bspoke team. Her expertise spans industries from fashion and design with Giorgio Armani Spa Milano and Anouska Hempel Haute Couture to events managing the Asprey-Ferrari Formula One Sponsorship program to hospitality with Blakes London, one of the world’s first boutique hotels. As the Founder of RMG PR & Events Ltd, Ros designs individualised lifestyle and travel experiences and itineraries for luxury hotels, destinations and media.

Beatriz Gimeno

Beatriz Gimeno joins Bspoke as head of BSales. She boasts over 18 years of experience in the luxury hotel industry abroad and in Italy, having held various positions in prestigious properties such as the Hotel Il Pellicano and Borgo San Felice. From 2009 to 2014, held the position of Hotel Manager of the Relais & Châteaux Terme Manzi of Ischia, contributing to its strong growth and the inclusion of the property in the most crucial global luxury tourism networks. Since 2014 she has been involved in strategic sales & marketing consultancy for the hotel sector and is co-founder of Autentico Hotel.

bspoke’s holistic approach focuses on what drives revenue and maximises profit

About Us

Our philosophy

Bspoke Associates was set up over four years ago and, in creating our positioning, we decided to limit our presence to only word-of-mouth connections, built from the industry’s relationships.

We like to give voice to our clients and we live to hear the world praising their achievements while we remain the whispers in the background orchestrating their requirements, growth, and visions. This is how support in luxury lifestyle feels to us – like handing over a cashmere blanket – delicate, soft and secure comfort.

bspoke clients

Our Team, Our Voice

While we have been very low profile and only whisper about what we do and what we deliver, we want to “shout” about the people who are part of our team.

At Bspoke, we aim to deliver impactful results in the dynamic world of the luxury lifestyle and travel industry where sales marketing and communications levels work together. Our philosophy revolves around leveraging a vast global network of trusted associates, allowing us to combine the impact of a large enterprise with the personalised touch of a boutique firm.

We believe in connecting people and sharing beautiful things in life – the idea of #BspokeHome evolves indeed around this concept. We like to open our “home” to meet, exchange and learn from friends around the world, along with a wide selection of industries.

bspoke approach

We believe in ROI-oriented solutions that bring maximum results and we focus on strategic actions necessary to achieve set goals – we thrive on passion and collaboration. We seek clients who are as enthusiastic about their projects as we are, welcoming challenges with honesty.

Behind every success, there are people who make things happen and our team is our greatest asset. We believe our approach positions us perfectly to navigate the intricacies of the tourism and travel industry, offering creative solutions and driving market objectives.

bspoke home

Bspoke Home – a vital role at the heart of Bspoke Associates

Bspoke Home is curated to host dedicated events and serve as a prime location for key opinion leaders to meet, engage and exchange ideas on the industry’s innovation – the perfect hub to anchor professional relationships between like-minded people.

While Bspoke cherry-picks the most influential trade shows to represent clients and host exquisite events at the designated Bspoke Home, through personalised experiences such as dinners, wine tastings and art exhibitions, the Bspoke Home in New York is only the first home to be launched and open all year round – as recognised by AD Italy.